2023 · Lead Designer

Frida — a quiet booking flow for clinics

Reworked appointment booking for a 40-clinic network, cutting the flow from 7 screens to 3.

Client
Frida
Role
Lead Designer
Year
2023
Tags
Healthcare · UX

The redesign focused on reducing choice overload while preserving the clinical information the team needed downstream.

Let's build something

Got something you want shipped well?
Let's talk.

Open for senior product, UI/UX, full-stack, and AI-forward roles where design taste and shipping speed both matter.

Where
Bogotá, Colombia · remote worldwide
Response time
Usually within 24 hours
Find me
@jpcasabianca · everywhere